It sounds like Peter Brittain and his team at Slinky Digital are truly leading the way when it comes to SEO, drawing on more than 20 years of experience in Internet consultancy. Slinky Digital was originally established in the late 1990s in East Perth, providing telecommunications and Internet services before focusing heavily on SEO. Peter Brittain's foray into SEO began way back when Google had not yet become an absolute monarch, so all investments had to be made in business directories, online advertising, and all sorts of SEO strategies on Lycos, Yahoo, AltaVista, and Ask Jeeves. Drawing from a number of years of research, experimentation, and client success stories, Slinky Digital has built a reputation as an SEO leader, guiding businesses to visibility and success online.