Australian Lending & Investment Centre was established as a principle-based finance institution, dealing more with long-term client satisfaction by matching property investments against the clients' broader overall financial goals. They keep a diversified panel of lenders, hence fighting bias to ensure brokers receive equal commissions regardless of lender referrals. Furthermore, ALIC provides comprehensive financial advice through referral of clients to other trusted professionals like buyer's advocates and property advisers; hence, the clients are equipped to make informed decisions towards their financial futures.